Ads that sound like the people who answer.

The tradesman who’s never at his desk — because he doesn’t have to be.

Gone Fishin’ The Overkill Boat The Client Meeting The Stand The Quick Game The Big Game Beer League Goalie Date Night Game Point The Sea-Doo The May Two-Four The Canoe The Garage The Syrup Rush The Curling Spot The Sled The Ice Hut Gone South The Day Off The Camp Reno The Big One The Big Day

Every trade has its hands full. She keeps the phone covered.

The Morning Report Jarvis the Plumber Mike D the Barber Duncan the Restaurant Gerry the Mechanic Gary the HVAC Tech Shannon the Day Spa Serge the Electrician Dr. Patel the Vet Dr. Chen the Dentist Harvey the Landscaper Bonnie the Cleaner Big Sood the Contractor Derrick the Auto-Glass Installer Ray the Roofer Kefner the Welder Darius the Detailer Scott the Arborist Jaime the Painter Cindy the Dog Groomer Bobbie the Mover Andrew the Appliance Repairman Reg the Snowplow

Plain talk about who answers your phones.

The Invoice Bay Street The Accent The Hold Music The Area Code Fifteen Bucks Rob’s Been There The Time Zone Winter Parking Why the North The Voicemail It’s You The Nephew The Robot from Texas The Math The Wedding Gladys Earned the Lake Blockbuster Night Everything She Knew

Three spots, played back-to-back — the range, in about ninety seconds.

Belly Laugh Heartstring Gut Check Straight Shooter

One beat, six seconds, one line that lands. The quick hits.

Where’s Rob? Hands Full Furnace Down Not Climbing Down No Panic Fifty Grand First Ring